We dive into Shoshana Zuboff’s book The Age of Surveillance Capitalism. Full of amazing insights, predictions and really insightful work, you can literally scan every page and read something fascinating. You don't need the book to follow today’s discussion. We start by watching Apple's new iPad ad before we dive into the book, and I highly recommend that you watch it as well, link in the show notes. It's a good tie into the surveillance capitalism discussion and I think you will enjoy our commentary about it. References: https://www.theverge.com/2024/5/8/24152236/apple-ipad-pro-commercial-artists-ai https://www.amazon.com/gp/product/1541758005/ref=ppx_yo_dt_b_search_asin_title Transcript: https://otter.ai/u/Y-bm0QL3Vnfjcy4hgmTIiqkUpNU?utm_source=copy_url