TubeTalk: Your YouTube How-To Guide How To Create Shareable Content with Bryce Jurgensmeier
Dec 2, 2016
Bryce Jurgensmeier, a former creative at ShareAbility and now with Viral Video Engineers, dives into the secrets of crafting shareable video content. He highlights the power of humor, showcasing how entertaining narratives can make serious health messages go viral. Bryce discusses the emotional triggers that drive sharing and practical strategies for tailoring content to various social media platforms. He emphasizes the importance of aligning videos with current trends and suggests that collaboration can spark creativity in reaching larger audiences.
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Shareability Gives Content Legs
- Shareable content extends reach beyond your owned audience by making viewers actively pass along your message.
- Bryce Jurgensmeier says shareability gives your messaging "legs" to travel beyond your initial push.
Design For Social Endorsement
- Leverage word-of-mouth by creating content friends will tag or share to signal endorsement.
- Bryce Jurgensmeier explains that social shares create positive bias and improve later conversion.
Use Emotion Strategically
- Use strong favorable emotions like humor to overcome awkward topics and encourage sharing.
- Add a clear resolution when using sadness so shares increase instead of dropping off.