Why Malcolm Gladwell Just Took 'Revenge' On His Own Book

In 2000, Malcolm Gladwell published The Tipping Point, identifying the key players and small, seemingly inconsequential decisions that together can make ideas, products, and behaviors spread like a virus. Gladwell was hailed as a guru whose concepts were embraced as a how-to guide for marketers and policymakers. In his latest book, Revenge of the Tipping Point, Gladwell revisits the themes from his original book to examine how they’ve held up and also been manipulated to create negative impacts. In this week’s episode of Leadership Next, Diane Brady speaks to Gladwell about his perspective on The Tipping Point today, as well as on topics from leadership to the decline of local news.

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