In this special episode of The Responsive Lab, Brady Josephson (Charity:Water), Chris Barlow (Beeline Marketing), and Matt Scott (CauseMic) tackle the three most common mistakes nonprofits make in marketing and engagement and how to avoid them.
From trying to do everything at once, to neglecting brand investment, to overcomplicating donor segmentation, this discussion is packed with tactical insights you can apply right away.
You’ll hear:
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Why identifying your organization’s true “engine of growth” is critical
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How to balance brand-building with direct response
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The role of donor motivations in shaping meaningful segmentation
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Practical ways to future-proof your nonprofit’s marketing
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist
Responsive Lab Podcast