The New Statesman: politics and culture What Labour must learn from Zohran Mamdani
Nov 6, 2025
In this engaging discussion, George Eaton, a seasoned political commentator, and Megan Kenyon, a dedicated journalist, analyze Zohran Mamdani’s recent election as New York's socialist Mayor. They explore the millennial appeal of Mamdani's campaign and how Labour figures have reacted to his win. The conversation delves into lessons for British politics regarding social media authenticity and the importance of speaking in one's voice. They also compare Mamdani with Zack Polanski of the Greens, highlighting the challenges facing progressive politicians today.
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From Campaign Staffer To Mayor-Elect
- Zohran Mamdani rose from working on Ross Barkan's campaign to winning the Democratic primary in June.
- He built a millennial-friendly image with slick videos, city bikes and visually arresting stunts.
Cost Of Living And The Attention Economy
- Zohran Mamdani's victory shows politics shaped by cost-of-living focus and the attention economy.
- His policy-first communications turned proposals into defining brand messages that resonated widely.
UK Reactions Reveal Party Tensions
- British politicians' praise of Mamdani revealed internal tensions about ideological fit and electoral realism.
- Celebratory tweets can look disingenuous when domestic victories remain elusive.