Kieran Maguire or best known as the Price of Football is one of the go to football finance guys. So after a tumultuous year of Covid, Super League, FFP worries and fears over modern day sponsors who best to get the lowdown from than Kieran? After this 40 minute chat I feel a lot more educated but concerned over the future of the industry. Within this in depth exploration of football's finances, expect to learn more about;

- How he carved out a nice career?

- How Covid was a convenient excuse for certain clubs?

- Should football be viewed through an ethical and moral lens?

- The creation of wealth gaps within football.

- The FFP fallacy.

- Kieran's take on football's relationship with sponsors.

- Will PSG make their money back on Messi shirt sales?

Timestamps;

00:00 - 07:58 - Intro

07:59 - 13:06 - Covid

13:07 - 15:48 - Wealth Gaps

15:49 - 19:12 - FFP

19:13 - 22:55 - Super League

22:56 - 29:45 - Sponsors

29:46 - 34:04 - Legacy Fans

34:05 - 37:44 - Messi

37:45 - 43:52 - Advice

Kieran's Twitter; https://twitter.com/KieranMaguire?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Kieran's Blog; http://priceoffootball.com/

Kieran's Book; https://www.amazon.co.uk/Price-Football-Kieran-Maguire/dp/1911116908/ref=as

THE LOWDOWN EPISODE #41 - THE PRICE OF FOOTBALL w/ KIERAN MAGUIRE