Dan Runcie is the founder of Trapital, a media company covering the business of hip hop.

Trapital has been featured in The New York Times, Wall Street Journal, BBC World News, NPR All Things Considered, CNBC, and many more publications, with more than 13,000 subscribers.

And 35% of the audience works in the music industry at companies like Universal Music Group, Sony Music, Warner Music Group, Live Nation, 300, Roc Nation, eOne, ASCAP, UnitedMasters, and more.

In this episode, we talk about Dan’s pathway into writing the Trapital newsletter, why he shut down a successful paid version of his newsletter to focus on monetizing through consulting, what the subjects of his writing have to say about it, and why Focus has helped him quickly create a name for himself despite being an industry outsider.