India's Pursuit of a Signature Alcohol

India is working towards establishing a signature alcoholic beverage that can be marketed globally, unlike its current offerings that mostly mimic European spirits. The potential use of millets, resilient crops well-suited to India's climate, is being explored by major distilleries like Diageo and Purna Rakkad. These companies aim to create unique flavors by incorporating local ingredients, emphasizing both sustainability and the health benefits of millets, which are gluten-free and nutrient-rich. This movement aligns with a broader trend where consumers are increasingly interested in products that reflect their cultural identity, suggesting that India could soon develop an authentic spirit that stands out on the world stage.