In episode 740, Rob Walling speaks with Dr. Sherry Walling about their new book, "Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret." They explore the emotional, psychological, and practical aspects of selling a business, emphasizing the universal challenges entrepreneurs face. The book draws on both Rob and Sherry’s unique experiences that they’ve shared with countless founders throughout their careers.

Exit Strategy is now live on Kickstarter!

Topics we cover:

2:01 – Not just a book for those selling SaaS
8:13 – The Kickstarter for the book is live today
12:16 – Before, during, and after the exit
14:55 – Why exiting is so hard
20:39 – Life after the exit
25:10 – A few traps await founders shortly after exit
26:24 – What do you do with a big pile of money?

Links from the Show:

MicroConf Remote Goes Live November 20th!
Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
Rob Walling (@robwalling) | X
Dr. Sherry Walling (@sherrywalling) | X
Zen Founder
Zen Founder Podcast
The SaaS Playbook
The Art of Selling Your Business by John Warrillow
Before the Exit by Dan Andrews
Finish Big by Bo Burlingham
MicroConf
TinySeed
Touching Two Worlds by Dr. Sherry Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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