HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON

This conversation CHANGED EVERYTHING.

Ben taught me, NATURE IS EVERYTHING.

Hold ya horses -

You may think,

I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf)

It’s NOT.

Nature and the founders journey are inextricably intertwined.

Nature, like start ups: Pain and Chaos wield Flourishing Growth.

Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly.

Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories.

Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND.

Seedlip had rip-roaring flourishing success, single-handily pioneering Low To No Category.

By far one of my favourite convo’s so far.

Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck.

ON THE MENU:

1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING

2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU

3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT

4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS

5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING.

6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL

🤝 Let's Connect!

►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)

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