The Town with Matthew Belloni Lionsgate, Meta, and a Wild Week in AI
Sep 27, 2024
This week dives into the fascinating intersection of AI and the film industry. A new partnership between Lionsgate and an AI company aims to revamp how movies are made, raising questions about creativity and copyright. Meta's collaboration with celebrities for AI chatbots shines a light on voice contracts in the digital age. Additionally, predictions for the box office performance of 'Megalopolis' and 'The Wild Robot' spark curiosity about the future of entertainment.
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Lionsgate's AI Strategy
- Lionsgate partnered with Runway AI to streamline film and TV production.
- This AI tool aims to replace storyboards and other processes, cutting costs.
AI's Creative Limitations
- Justine Bateman believes AI-generated content is derivative and unoriginal.
- She argues it only regurgitates existing material, hindering true creativity.
AI's Copyright Concerns
- Bateman fears Lionsgate's deal with Runway will give broader access to copyrighted material.
- This could normalize the use of AI beyond the initial agreement, potentially threatening creative processes.
