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The Town with Matthew Belloni
Lionsgate, Meta, and a Wild Week in AI
Sep 27, 2024
Justine Bateman, a talented writer, director, and consultant involved in SAG-AFTRA negotiations, joins the discussion on the fascinating relationship between AI and the entertainment industry. They explore Lionsgate's partnership with Runway to enhance movie-making efficiency and Meta's controversial contracts with celebrities for AI voice usage. Bateman raises concerns about copyright and ownership in this evolving landscape, advocating for responsible practices while discussing her initiative, Credo 23, aimed at creating films without AI.
33:28
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Quick takeaways
- Lionsgate's deal with AI company Runway raises serious ethical concerns regarding the potential loss of artistic integrity in filmmaking.
- Meta's celebrity voice agreements, while potentially lucrative, may threaten actors' control over their likeness and future representations in AI.
Deep dives
AI Legislation in California
California recently passed laws aimed at regulating the use of artificial intelligence in response to concerns from the entertainment industry. These laws require social media platforms to label or ban deepfakes and mandate consent from performers when creating deepfakes that utilize their likeness, even posthumously. However, critics argue that these regulations are limited, particularly as they only cover advertising and don't extend to entertainment media. The effectiveness of these laws is further questioned as they appear to have loopholes that may leave significant gaps in protection.
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