Balancing Innovation and Tradition in the Family Business

Ruben Aung, the managing director of Haseid and Emmet Holdings, discusses how he has successfully balanced innovation and tradition in his family's food solutions business. He emphasizes the importance of modernizing menus and automating processes while still maintaining the traditional elements that make the brand special. Ruben shares how his love for food was nurtured by growing up in a family of food lovers and how his father exposed him to the business at a young age. He also highlights the value of caring for employees' well-being and shares examples of personalized plans to help staff through challenging times. Ruben further explains the connection between food, fellowship, and biblical ideas, emphasizing how food brings people together and creates lasting memories. He shares the meaning behind the company's name, Haseid and Emmet, which represents God's covenant love and truth. Ruben also discusses the challenges of scaling the business while staying true to their values and ensuring personal connection with employees. He reflects on the importance of effective communication and wisdom in navigating generational and values clashes within the business. Ultimately, Ruben's hope for the future is that they continue to remember their purpose and have a hopeful imagination as they reconcile all things to God through their business.