Ep. 202 | Rebranding at Scale. Ft. Brian Clevenger

In this episode, Brian Clevenger discusses the rebranding of companies and how to do that right. He shares his journey shifting from the client-side to the agency side of the business now. Brian explains in detail how BlackBerry made the flip from handheld to software, focusing entirely on cybersecurity and how they used relevancy in their marketing to keep their value intact. Tune in to learn all about rebranding and refreshing and how they differ in practice.

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