"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK.

In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mark discuss the evolution of building a community and audience with a people-first approach to business. They share practical strategies to prioritize transparency and authenticity and uncover how transparent pricing, personal marketing emails, and educational, value-based content can revolutionize how you connect with your audience.

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Nick on LinkedIn: https://www.linkedin.com/in/nickbennett1/

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markkilens/ 

Check out TACK: https://www.tackgtm.com/ 

See the TACK Network: https://tacknetwork.com/

Timestamps:

[00:00] Market and customer behaviors

[06:05] Using storytelling, relationships, and partnerships to sell

[07:37] Diversified funnel and community building

[11:18] Leveraging demand

[16:40] Experimenting with podcast and video-based content

[17:24] Transitioning from on-prem to cloud

[20:28] Unlocking opportunities with a well-defined strategy

[25:01] Customer acquisition and growth strategy

[27:42] Generational shift impacting market and consumption habits