The Unofficial Shopify Podcast How-to: Automated Email Follow-up Campaigns Made Easy
In this episode, we're talking sales automation. Specifically, how to use simple email sales funnels to automate the process of converting website visitors into new customers & repeat buyers.
Catherine Langman joins us to discuss. She's the Founder and CEO of the Productpreneur Marketing. Her passion is to help entrepreneurs with eCommerce businesses businesses to be more successful and in control, by helping them to attract their ideal customers and sell more products online - on autopilot.
Having previously launched, built and sold an award-winning business eCommerce business herself, and combined with a career in branding and digital design agencies, Catherine has extensive professional experience in product development, brand communications and online marketing for product-based businesses. As a marketing consultant, Catherine has helped her clients to achieve massive growth in their own businesses.
You'll Learn
- What is a sales funnel? What do we mean by automation?
- How to attract new people to your list with unconventional lead magnets
- How a three email sequence converts new subscribers into customers
- How a four email post-purchase customer service sequence ensure happys customers
Tune in for more details!
Resources
- Steal Catherine's automated email follow-up system to sell more products in your ecommerce store.
- catherinelangman.com
- Productpreneur Marketing
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What's Kurt up to?
- See our recent work at Ethercycle
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Grow Your Store in 2018
- Apply to work with Kurt to grow your store.
- Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
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