This episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020, where her team developed Livestorm’s content strategy and visibility across Europe and North America.

On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it's important to keep your recurring audience engaged.

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“Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you’re going to enter in and you’re going to target.” - Marie Hillion, Head of Marketing, Livestorm

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Episode Timestamps:

*(03:12) - Marie’s role at Livestorm

*(04:40) - Segment: Trust Tree

*(09:27) - Segment: The Playbook

*(11:51) - Translating your content

*(15:18) - Boosting your video engagement score

*(18:27) - Keeping your recurring audience engaged

*(21:08) - Segment: The Dust Up

*(23:45) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

Boosting your Video Engagement Score with Marie Hillion, Head of Marketing at Livestorm