How Stacker created a newswire for data journalism

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Over the past decade, several major media companies have invested in building out their data journalism operations. ABC News has FiveThirtyEight, The New York Times has The Upshot. And Vox Media runs Vox.com.

 

These outlets have leveraged publicly available data to explain complicated stories, and the infographics they create are easily shareable on social media.

 

But most media outlets don’t have the resources to hire an expensive data team, especially if they operate at the local level.

 

That’s where Stacker comes in. Rather than producing journalism for its owned and operated site, it distributes its content as a newswire that can be syndicated by any news company. What’s more, it doesn’t even charge for this service. That means virtually every news outlet has access to its top-quality reporting.

 

How can Stacker afford to give away its content for free? To answer that question, I brought on co-founder Noah Greenberg. He walked me through Stacker’s origin story, how it found its initial publishing partners, and how it developed its monetization strategy.