#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success

Aug 8, 2024

Noah Tucker, founder of Social Snowball, an automated platform thriving in the e-commerce space, shares insights on maximizing affiliate marketing. He discusses the evolution of affiliate strategies, highlighting the shift to influencer partnerships. Key topics include overcoming challenges in engagement and activation, selecting the right influencers, and setting optimal commission rates. Tucker also emphasizes the importance of clear communication with affiliates and innovative sales attribution methods, ensuring brands can effectively measure their affiliate program's success.

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Intro

00:00 • 2min

Evolving Affiliate Marketing Strategies

01:51 • 16min

Leveraging Affiliates and Customers for E-commerce Growth

18:01 • 4min

Optimizing Affiliate Marketing for E-Commerce

22:13 • 7min

Innovative Sales Attribution in Influencer Marketing

29:11 • 6min

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee.

In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significant revenue growth. He covers how to find and choose the right influencers, why it’s important to keep the activation process as smooth as possible, what brands can do to keep affiliates engaged, and how to measure the success of an affiliate program.

Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.

On this episode of DTC Pod, we cover:
1. The Evolution of Affiliate Marketing
2. Affiliate Marketing Challenges Faced by Brands
3. Affiliate Discovery, Activation, and Engagement
4. Affiliate Program Commissions
5. Attribution in Affiliate Marketing
6. Affiliate Marketing Trends and Future Outlook

Timestamps
00:00 Evolution of the meaning of “affiliate” in e-commerce
05:07 Challenges brands face when running an affiliate marketing program
07:32 Strategies for affiliate activation: engagement flow and tier structures
11:52 Things that get influencers interested in working with a brand
15:09 Optimal affiliate marketing commission rates
15:49 How to choose the right influencer for affiliate partnership
19:18 Strategies for finding and recruiting affiliate partners
23:11 How to measure the success of an affiliate program
25:03 Affiliate marketing trends and future outlook
29:05 Attribution in affiliate marketing; a tool that prevents coupon code leaks
33:11 Key initiatives of Social Snowball

Show notes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Noah Tucker - Founder of Social Snowball
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic