In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue.

Highlights:

Revenue marketing, and how is it different from other types of marketing
How to look at content marketing through a revenue marketing lens
Examples of content created with a “revenue focus”
The importance of focusing on the right KPIs

Learn more about RockerBox

Connect with Ashley on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

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