THE FYX 016: Elevating your Online Fitness Brand through Humor and an Artistic Lens with Bryan Baia

Bryan Baia is an athlete, musician, full-time comic, former National Strongman Competitor, soccer player, and creative content producer all-in-one. Born in Upstate New York, Bryan says that his upbringing and interests had him involved with so many different types of people. Bryan may not look like your "stereotypical" artistic creative, but having played guitar in bands and on stage since age 14, and now today running a production company, he identifies first and foremost as an artsy guy: "The biggest difference is that I'm just one who has embraced adversity head on from a young age, and I've disciplined myself through fitness and nutrition my entire life--so I don't cry about shit."

Bryan began his personal training career Upstate in 2013 and moved to NYC in 2015 to go full-throttle in the fitness industry. During that time he also picked up a camera, and started exploring the world of photography, videography, and photoshop as a hobby--he quickly became addicted. Bryan currently runs a private training business in Manhattan, an online fitness & nutrition program with his business partner Calvin (Stepbrothers) and directs his production company, Bread Productions. In Bryan's own words: Life is a beautiful thing. 

Tune in to this episode to get the inside scoop on the making of Stepbrothers, which, like many online fitness businesses, was born out of a necessity and a shift in the coaching environment during COVID-19. What makes stepbrothers unique in its approach is the personality behind the brand. Bryan and Calvin's witty one-liners, dry humor, and all-around goofiness make for entertaining social media, straight up FUN workouts, and are the reminder we all need that it's not necessary to always take life so seriously.

Fill your coffee cup, sip away, and get your FYX of Coach Krysta and her guests on The FYX podcast. To join the Train SB family, and to catch a great laugh, give Bryan and Stepbrothers a follow on social media:
@bryanbaia
@trainstepbrothers
Stepbrothers NYC YouTube Channel
Visit www.trainsb.com for all things Stepbrothers training and nutrition programming

Can’t get enough of your FYX? Lynk up with Krysta on all of her social channels:
@thekrystahuber
@thefyx.officialpod
@fyxstudios
Visit Krysta’s website for coaching services: www.thefitnessfyx.com