Speaking of Psychology Revealing the Hidden Brain, with Shankar Vedantam
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Jun 29, 2022 
Science journalist Shankar Vedantam traces the journey of Hidden Brain from newspaper column to popular podcast, and explores the puzzles of human behavior. He discusses self-deception, the surprising role of parental pride, and why science stories should reveal the struggles behind discovery, not just the triumphs.
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The Hidden Brain Concept
- Shankar Vedantam coined 'hidden brain' to describe unconscious influences on behavior and decisions.
- Much of our mind remains hidden by design or by inattention, affecting our judgment deeply.
Generating Podcast Ideas
- Be voracious in consuming cross-disciplinary research and archive interesting studies for future insights.
- Blend listener questions, news events, and academic findings creatively to craft engaging podcast episodes.
Creators Misjudge Audience Likes
- Creators often cannot predict audience preferences accurately due to proximity to the work.
- Fresh eyes bring new perspectives amateurs might see what professionals overlook.