Speaking of Psychology

Revealing the Hidden Brain, with Shankar Vedantam

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Jun 29, 2022
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INSIGHT

The Hidden Brain Concept

  • Shankar Vedantam coined 'hidden brain' to describe unconscious influences on behavior and decisions.
  • Much of our mind remains hidden by design or by inattention, affecting our judgment deeply.
ADVICE

Generating Podcast Ideas

  • Be voracious in consuming cross-disciplinary research and archive interesting studies for future insights.
  • Blend listener questions, news events, and academic findings creatively to craft engaging podcast episodes.
INSIGHT

Creators Misjudge Audience Likes

  • Creators often cannot predict audience preferences accurately due to proximity to the work.
  • Fresh eyes bring new perspectives amateurs might see what professionals overlook.
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