Search Engine Unlocked: The State of Search Engine 2025
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Dec 12, 2025 The team shares insights from their unique board meeting, diving into the challenges of podcasting in today's landscape. They discuss their commitment to long-form audio despite the lure of video and big budgets. Metrics reveal growth patterns, and their top episodes highlight the value of returning advertisers. Excitingly, a series has been optioned for a feature film! They also explore the use of AI in production and the balance between narrative structure and conversation, all while reminiscing about cherished, unfinished ideas.
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Board Meetings Became A Listener Ritual
- PJ and Shruti staged annual 'board meetings' with listeners in suits as a playful governance ritual.
- Those meetings became a real fundraising and community-building channel for the show.
The Internet Turned Into Algorithmic TV
- The internet has shifted from a text-first to a TV-first ecosystem dominated by short algorithmic video.
- That change squeezes long-form audio like Search Engine out of the main discovery channels, making new-listener growth harder.
Say No Without A Creative Path
- Don't take large network money without a clear creative path that preserves your show's identity.
- Only pursue formats (like video) if you can make work that feels as good as your current show.