On this episode of The Association Podcast, we welcome on Mitch Eisen…most of our listeners from the association industry likely recognize Mitch as the co-founder of Real Magnet. Since then he's started a really interesting company called Contentware. This was such a fun conversation because we really explore the potential of artificial intelligence in the space. Everyone talks about AI, but there are a ton of misconceptions and misunderstandings about the technology itself. So we get to hear about some low-risk ways to introduce associations to artificial intelligence, how AI can help people do their job better and more efficiently, and not about how AI is going to replace jobs.