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84: The Hulu of It All

Dec 11, 2024
Guest
Josef Adalian
Josef Adalian, the West Coast editor and contributor for Vulture, dives into Disney’s streaming strategy, revealing how ESPN integrates into Disney+. He critiques the user experience of Hulu and Disney+, and reflects on the shifting corporate culture in media. Adalian discusses the intense competition among streaming giants like Disney and Netflix, particularly around content bundling and audience engagement. He also touches on the significant deal between Comcast and Warner Bros. Discovery, and the implications for future media dynamics.
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INSIGHT

Disney's Bundle Strategy

  • Disney's streaming strategy shifts towards bundling services in the Disney+ app.
  • This offers convenience and cost-effectiveness for subscribers.
INSIGHT

Aggressive Bundle Pricing

  • Disney aggressively prices bundles, making Hulu a cost-effective add-on for Disney+ subscribers.
  • This incentivizes bundle purchases over individual subscriptions.
INSIGHT

Disney's Streaming App UX

  • Despite Disney's focus on design in its theme parks, its streaming apps lack the same level of polish.
  • Both Disney+ and Hulu have suboptimal user experiences compared to competitors like Netflix.
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