Blindspots with Host Ryan Sorley Creating Relevant Outbound Emails with Jeremey Donovan of SalesLoft
Joining Ryan on today's podcast is Jeremey Donovan an SVP of Sales Strategy at Salesloft. Today's guest not only found success in the professional setting, but he also practices archery, weaving, and many more hobbies that he attempts to keep himself busy with. When Jeremy isn't shooting a bow he spends a considerable amount of time with his team pouring through millions of outbound emails. His team believes strongly that the key to a successful relationship in the marketing and sales world is using the right language when engaged with a client, while also adding added-value content. Jeremey gives great tips on how to avoid creating norms out of novelties and the perfect amount of personalization necessary to maximize engagement in any situation.
Key Takeaways
π 6:52 - 8:40 What type of greeting should we be using?
πββοΈ 8:51 - 10:19 How to get people to respond and act on your emails.
π©βπ» 11:32 - 15:16 Qualitative insights into your customers perceptions.
π€ΉββοΈπ€¦ββοΈ 15:21 - 17:28 Normalized novelties create disingenuous engagements.
π 21:05 - 23:02 Leveraging primary research to fine-tune your sales process.
π€·ββοΈ 22:53 - 24:53 During an evaluation process when do you introduce value plans?
π€ 26:45 - 27:51 Engaging in high-quality leads and offering practical language to sales.