This episode is all about customer support, and Klaus CEO and Co-Founder Martin Kõiva's experience in learning how to deliver great customer experience at scale. 🤩 At his former position as Global Head of Customer Support at Pipedrive, Martin felt the struggles of growing a customer support function (think 7 to 70 support agents) while trying to keep up the quality of conversations. And so the idea for Klaus was born: a tool that helps companies ensure the quality of their customer support conversations, no matter how fast they’re growing. They also have the best cat-themed brand marketing, but that’s a whole other story. 🐱 As well as touching on how Martin’s team at Klaus approach customer support, you’ll hear about: - The three elements you need for quality customer support - What SaaS companies need to build and scale their support function - What ‘optimizing customer support’ actually means - How to make customer support a competitive differentiator Enjoy the episode! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit Klaus >> www.klausapp.com/ Follow Martin on Twitter >> twitter.com/k6iva — Book recommendation: Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand