The Genuinely Interested Podcast Ep 114 Stu Heinecke - How to Get a Meeting with Anyone
Stu Heinecke is a hall-of-fame nominated marketer, a Wall Street Journal cartoonist, best-selling business author, and founder of Cartoonists.org, a group of prominent cartoonists from around the world who donate their art to help charities raise funds. The American Marketing Association just recognized him as “the father of Contact Marketing,” a term coined in his highly successful book, “How to Get a Meeting with Anyone”.
Stu and I discussed -
- His soon to be released, new book - "The Magic Of Weeds"
- The premise of his book, "How to Get a Meeting with Anyone"
- How he landed his most important meeting ever
- What is contact marketing?
- Why visuals are so effective in locking down meetings
- How to stand out when reaching out to prominent business execs / VIPs
- The negatives & positives of island living
And much more...
My Take: Being able to sell is an important skill to hone. In life, we are always selling - whether consciously or unconsciously. We are either selling ourselves, ideas, or services. We use the skill at work when finding a spouse/dating. social media - the list goes on. If you want to level up, being able to market yourself or your ideas is a critical piece of the puzzle.