Pivot

Peloton “sells happiness” and bedbugs take over Twitter

Aug 30, 2019
Dive into the world of Peloton, where the debate rages on whether it's a luxury gimmick or a true wellness innovation. Discover Facebook's latest moves to keep pace with Snapchat and TikTok. Hear Kara lament over journalists who can't take a joke and Scott's controversial Tesla opinions. Plus, a peek behind the curtain on Scott's prediction process—complete with a cheeky Magic-8 ball reference. Throw in a sprinkle of bedbug buzz and you've got a captivating blend of tech, fitness, and cultural commentary!
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ANECDOTE

Peloton's S-1 and BDSM

  • Peloton's S-1 filing claims the company “sells happiness”.
  • Scott Galloway humorously describes his Peloton experience as "BDSM of the information age."
INSIGHT

Peloton's Business Model

  • Peloton exhibits strong SaaS-like metrics, including high hardware margins and low churn rates.
  • It combines recurring revenue with hardware sales.
INSIGHT

Artisanal Sweating

  • Peloton's success stems from tapping into the human instinct of finding happiness in group activity and physical exertion.
  • This "artisanal sweating" trend fuels high-priced fitness classes.
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