IN CLEAR FOCUS: Guest Dr. Anastasia Kārkliņa Gabriel is the author of "Cultural Intelligence for Marketers." Anastasia shares her insights on building inclusive marketing strategies through "the four Cs" of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative to genuine inclusivity, examining DTC brand Billie and Dove's "Real Beauty" campaigns. Save 25% on Anastasia's book at KoganPage.com by entering code BIGEYE25 at checkout.