Breaking Through in Cybersecurity Marketing From Zero Trust to Breach Containment: How Illumio Reframed Its Story (and the Cybersecurity Conversation)
Episode Summary:
We’re back with another round of Cyber CMO Confidential, where Gianna and Charles ask the questions every cybersecurity marketer wishes they could ask their CMO.
This time, Karl Van den Bergh, Illumio’s CMO, shares why he dropped the “ing” and became a Chief Market Officer. He unpacks Illumio’s shift from zero trust segmentation to breach containment, the fine line between AI innovation and AI nonsense, and why marketers need to stop selling and start representing the market.
🎧 Listen to the full episode for Karl’s take on authenticity, AI hype, and what it really means to market the market.
About Karl:
Karl Van den Bergh is the Chief Market Officer at Illumio, where he leads global marketing for the company’s breach containment and Zero Trust Segmentation platform. With over two decades in enterprise software and cybersecurity, he’s known for transforming complex technology brands into clear, market-driven stories.
Before joining Illumio, Karl served as CMO at Gigamon and DataStax, where he helped reposition both companies for modern, security-focused growth. His work centers on connecting product strategy to real market needs and building brands that lead with clarity, not jargon.
Follow Karl on LinkedIn.
🔗 Links & Resources:
Illumio – Learn more about the company’s breach containment and Zero Trust Segmentation platform.
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