In this episode of 4 Quarter Lives we tackle the complexities of longevity, ageing populations, and the evolving business landscape that accompanies these global shifts. While longevity science progresses at a breakneck pace, societal norms and economic structures lag behind, posing significant challenges. Avivah Wittenberg-Cox talks with demographic strategist Bradley Schuman. Together they take a deep dive into how businesses that leverage age diversity can outpace the competition and why addressing the unique challenges women face in midlife could be a game-changer for innovative companies. They also explore the critical skills that will define success in the future workforce, highlighting the importance of curiosity, creativity, and compassion.

Bradley Schurman is Founder and CEO of Human Change – a global strategic research and advisory firm helping public and private organizations understand the challenges and harness the opportunities of demographic change, with a focus on population ageing. Human Change works to ensure that these subjects are considered across organizational strategies from human resources, marketing and communication, public policies, and product and service design. Schurman is also the author of “The Super Age: Decoding Our Demographic Destiny”, which examines how this shift is driving social and economic change around the world. Prior to launching his company and authoring the book, Schurman was Co-Founder and Managing Partner of EconomyFour, where he led business development in Asia and Europe. He also served at AARP – the world’s largest organization dedicated to improving the lives of older people – where he was Director of Global Partnerships and Engagements. 

Some Useful Links:

* Website - Human Change

* Book: The Super Age: Decoding out Demographic Destiny

* Newsletter: newrulesmedia.substack.com

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Bradley Schurman: Leveraging Age Diversity In Business