Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz.

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon.com announces third quarter results
https://www.aboutamazon.com/news/company-news/amazon-earnings-q3-2025-report

Amazon Rufus on track for $ 10 billion in sales
https://channelx.world/2025/11/amazon-rufus-on-track-for-10-billion-in-sales/

Amazon Sues Perplexity As AI Browser War Escalates
https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping

Amazon introduces Kindle Translate, an AI-powered translation service for authors to reach global readers
https://www.aboutamazon.com/news/books-and-authors/amazon-kindle-translate-books-authors

New Brand Store page views metric for Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/new-brand-store-page-views-metric/

From sellers to solution providers: fueling business expansion
https://sellingpartners.aboutamazon.com/from-sellers-to-solution-providers-fueling-business-expansion

Register for Amazon Ads unBoxed, our flagship advertising conference
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVZGWTRNR0hIVDhXU1ZY

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:47 - Amazon Rufus Generates $10B In Sales?
03:43 - Perplexity Sued by Amazon
05:41 - TikTok Product Finder
09:25 - KDP Translation
10:44 - Customer Polls
13:42 - Sponsored Brand Update
14:54 - TikTok Hot Videos
17:38 - Amazon 25 Year Anniversary
18:30 - New P&L Tool
22:14 - Amazon Unboxed

Friday NCAA Tournament Bets and a Four-Leg NBA Parlay