The Importance of Branding for CISOs

CISOs should prioritize creating a strong personal and team brand, as effective marketing directly impacts their role and function in an organization. Having a communication specialist on the team is highly recommended, as they can help articulate the value of the cybersecurity program to stakeholders. In instances where hiring is not feasible, simply building relationships with existing corporate communication teams can help in promoting cybersecurity initiatives. This approach emphasizes that a CISO's success is not only about technical expertise but also about how well they can market and communicate their strategies.