The Future Belongs to Creators How Much Should You Give Away for Free as a Creator?
With Barrett on vacation, Nathan is going solo to discuss a topic that is important to being a creator, especially in our digital-first era: What should you give away and what should you sell?
It can be scary to give things away for free, but it’s probably the best decision you can make when it comes to growing your business and fanbase. But how do you when you’re giving away too much? How do you figure out the right balance? And how can giving away your content actually help you monetize it?
In this episode, Nathan talks about those questions, and offers some tips and strategies to help you figure out what will work for you.
Main Takeaways
- By giving away more for free, you can reach more people. Go all-in on free, and then grow your audience, and then move toward paid.
- Giving away content can establish you as an authority in your field and make your future products more desirable based on the consumption of your free content.
- Even if you give a lot of content away, there’s always more to sell in a paid version. The more content you create (free or not) the more ideas you’ll discover more.
- Clarity and brevity are selling points. If you can cut through the noise and get straight to the point, you should monetize that information.
- Switch media types. If you have been focusing solely on writing, do a workshop or video. In addition to being interesting and challenging, the novelty can lead to sales.
Links
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Thought of the Day
“Give more away and make it really high quality.” ~ @nathanbarryStart building your audience for free
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