Building An Aesthetic For Your Brand From Day 1 (with BOXFOX’s Chelsea Moore)

Chelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares:

• What their outreach looked like ahead of launch. 
• How they manage email with so many different personas.
• The biggest game-changer for increasing AOV.

Show Notes & Links:

• [0:56] How did BOXFOX start?
• [8:03] What does marketing at BOXFOX look like?
• [9:55] What their email strategy looks like.
• [13:45] Marketing channels they want to dig into further.
• [16:52] How COVID has affected their business.
• [23:41] How they take their product photos.
• [27:17] When they started really focusing on AOV and retention.
• Chelsea Moore on Twitter
• Contact Chelsea
• BOXFOX
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home