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Phase raises $13M to speed up the UX design process with its no-code platform
Feb 18, 2025
A startup is shaking up the UX design landscape with its latest no-code platform, securing a hefty $13 million investment. Discover how this innovation simplifies design processes with a unique UI animation tool. The discussion also dives into a company's strategic product launch in South Korea, examining community engagement strategies and insights from navigating initial successes and challenges. Plans for expansion into the US and Europe add an exciting twist to their growth story.
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Quick takeaways
- The no-code platform developed by FaZe enhances the UX design process by enabling designers to create fully interactive prototypes quickly and efficiently.
- FaZe's market expansion strategy highlights the importance of local design communities in initial success and adapting approaches for diverse global markets.
Deep dives
Streamlining UI/UX Design Processes
A key insight from this episode is the need to streamline the UI/UX design process, which often involves cumbersome handoffs between designers, product managers, and engineers. Nick Budden, a former UI/UX designer, recognized that these inefficiencies hindered the creative potential of designers and founded FaZe to address this issue. The startup's no-code platform allows designers to create fully interactive prototypes without the need for manual coding or the utilization of potentially error-prone AI plugins. This innovation not only speeds up the design process but also enables designers to produce prototypes that reflect 100% of a website or app's functionality, contrasting with existing tools that handle only a fraction of the task.
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