Channels with Peter Kafka How to become a Substack Star with Emily Sundberg
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Jun 25, 2025 
Emily Sundberg, a former Meta creative director turned Substack star, shares her journey of building the successful newsletter 'Feed Me,' which focuses on New York City's vibrant culture and business scene. She discusses the evolution of personal branding in modern journalism and how her shift from stable employment to freelance work has shaped her career. Sundberg highlights the delicate balance between personal storytelling and professional identity, especially for women in media, while navigating the challenges of subscription models and audience engagement.
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Bartenders and Billionaires Read Feed Me
- Feed Me is read by a wide range of people, from bartenders to billionaires.
- This broad audience reflects aspirants and established players interested in NYC's business and culture gossip.
From Meta Marketer to Newsletter Star
- Emily Sundberg started her newsletter while working at Meta, initially as a side project.
- She drew on her experience as creative director and earlier media roles to shape Feed Me's content focus.
Trust Your Creative Instincts
- Trust your gut and intuition to create content in a unique space.
- Lean into ideas that perform well and that you believe in, even without external approval.