In Clear Focus: Marketing for Social Change with Kian Bakhtiari

IN CLEAR FOCUS: Kian Bakhtiari, the author of December's Bigeye Book Club selection, “Marketing for Social Change,” discusses how brands can drive meaningful social impact. Kian explores moving beyond performative activism to authentic change, strategies for maintaining momentum, and the evolution of marketing from driving consumption to creating positive social outcomes. He shares practical insights for marketers seeking to balance stakeholder interests while remaining true to their values.