The Construction Leading Edge Podcast #094: Stop Competing on Price: How to Avoid Being a Commodity with Jeff Echols
Nov 12, 2018
59:41
You say you don't want to compete on price, but the way you're selling makes you do just that. Learn what you stop doing to avoid that.
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What you'll learn in this construction podcast episode:
- Why you're going about selling all wrong...unless you want to be a commodity.
- How to keep your spot as the incumbent service provider.
- How to unseat the incumbent contractor and take their spot.
- What should be in your three chapter book titled, "Why You Should Hire Us."
- How to present in such a way that it resonates with your prospect's brain.
- How to avoid becoming a commodity.
- Why you're always competing on price, and what you can do to get away from it.
How you can contact Jeff Echols
Download the ebook Jeff mentioned in the podcast
Other valuable resources mentioned in this construction podcast:
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