EP06: The Dirty Little Emotional Secret That Transforms Copy Instantly

Okay, actually empathy is THE major tool all top copywriters rely on the most. It’s very different than sympathy too... so the Boys tear these emotional responses down to “toolkit basics”, and you’ll never look at your own feelings the same way again.

It’s like a scorched-earth rampage through the human brain, laying out how they’ve turned hazy (and universally misunderstood) emotional triggers into wicked-good tactics at persuading even the most hard-nosed skeptic and bringing them onboard as customers.

Also: You’ll learn an easy way to spot the sociopaths in your lives... how internal “breakthroughs” happen in your brain (which speeds up your power to adopt new strategies)... the “grocery store experiment” that creates instant connection among strangers (like, say, an ice cold list you want to mail)... the tricks to avoiding “compassion fatigue” as a writer constantly crawling inside prospects brains (it’s scary as hell in there)... the shockingly easy trick for stone-cold introverts – which all 3 of these jokers are – to “mimic” extrovert behavior (and reap the outrageous benefits)...

... all of which opens up all kinds of amazing opportunities in your career, no matter what you do.

That’s just a taste of everything covered in this SINGLE episode... so dive in.

What are you waiting for? We’re not gonna tuck you in...