Surf and Sales
S4E50 - Why LinkedIn is NOT for Cold Outreach with Charlotte Lloyd
Oct 30, 2023
Charlotte Lloyd, an amazing influencer on LinkedIn who started in 2021, discusses the challenges of posting on multiple platforms, the difference between confidence and confidence in your voice, and the mentality it takes to go commission only. The podcast also covers the difficulties of gaining traction on Twitter and Instagram, the use of AI and ghostwriters for content, and the changes observed on LinkedIn over the years.
50:50
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Quick takeaways
- Authenticity and vulnerability are crucial in content creation on LinkedIn, while adapting to changes in the algorithm.
- Diversifying platforms and incorporating video content can help content creators reach a wider audience and overcome challenges on LinkedIn.
Deep dives
Charlotte Lloyd's Journey to Social Selling and Cold Outreach
Charlotte Lloyd, an experienced sales professional, shares her journey of transitioning from a transactional role to social selling and cold outreach. She discusses her decision to start posting on LinkedIn and the challenges of building a personal brand. Charlotte emphasizes the importance of authenticity and vulnerability in content creation, while also highlighting the need to adapt to changes in the LinkedIn algorithm. She advises salespeople to focus on one primary platform, engage with prospects in different ways, and incorporate video into their social media strategy.
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