Business Tao with George Kao If I have multiple offerings, how to decide overall topic and primary target audience?
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Aug 19, 2021 Dive into the dynamic interplay between emotional healing and business strategy. Discover how personal experiences shape offerings and support sensitive individuals. Learn to navigate the complexities of multiple offerings while honing in on your target audience. Explore a scoring methodology to prioritize content based on audience feedback and experiment effectively. Gain insights on balancing focus with creative experimentation for growth and new opportunities in your business journey.
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Experiment Before Defining Niche
- Avoid prematurely defining your niche, offering, and target audience before gathering market data.
- Experiment with different offerings to gain valuable insights and refine your focus over time.
Personal Brand over Niche
- In the modern world, personal brands matter more than traditional niches.
- Cultivate a personal brand that resonates with your audience regardless of specific offerings.
Score Your Offerings
- Score your offerings based on uptake, enjoyment, and audience alignment.
- Use a simple 0-2 scale to assess each offering across these metrics.