KORRES: The Most Iconic Greek Beauty Brand with Co-Founder and Chief Innovation Officer Lena Korres

With a background in Chemical Engineering and a love for Greece, Lena Korres co-founded KORRES. The skincare brand leverages Greece's unique plants and herbs to create the most effective natural products possible. KORRES has also focused on sustainability initiatives from day one by owning every step of the product life cycle.

In today's episode, Lena explains Greece's biodiversity and what makes it so unique.

Lena also discusses:

• The importance of omni-channel marketing and the success KORRES has had with expanding into hotels
• How the brand communicates its messaging to various markets
• The most challenging part of building the business over the last 26 years
• How she manages her time and schedule

You'll also hear Lena's skincare advice to her younger self and what's next for KORRES.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

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This episode is also brought to you by Wavebreak

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Curious if Wavebreak is right for you? Reach out at Wavebreak.co