Bloomberg Talks Jeff Luhnow, CEO of Blue Crow Sports Group, Talks Investing in Sports Franchises
Sep 15, 2025
Jeff Luhnow, CEO of Blue Crow Sports Group and former president of baseball operations for the Houston Astros, dives into the evolving landscape of sports franchise investments. He highlights the rise of multi-club ownership and the critical selection of growth-potential teams. Luhnow discusses the long-term strategies and the impact of technology on team performance. He also anticipates growth in North American football linked to the upcoming World Cup, while emphasizing the increasing investments in women's sports and the potential for market expansion.
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Focused International Club Strategy
- Blue Crow targets clubs in desirable locations with big growth potential rather than chasing top-tier names.
- They currently own teams in Mexico, Spain, and France across first and second divisions.
Five-Year Promotion Roadmap
- Blue Crow's near-term priorities are promotion and consolidation for their current clubs in Spain, France, and Mexico.
- Jeff Luhnow lists promotion targets and establishing stability as the five-year to-do list.
Past Baseball Controversy Didn’t Block Funding
- Jeff Luhnow says past events in baseball haven't hindered his ability to raise capital for Blue Crow.
- Many investors in Blue Crow were connected to his Astros tenure and view his track record positively.