Best Story Wins The Secret to Staying Creative in Fast-Changing Times with Alan Roll of Airtable
Oct 3, 2024
41:30
The world of content is constantly changing, and only the best marketers can adapt to these evolving trends.
In today’s episode, we’re joined by Alan Roll, Head of Brand Creative at Airtable. Alan’s journey from crafting narratives to leading innovation at Airtable is nothing short of inspiring. In a fast-paced market, he drives brand strategy through experiential content while leading a small but fiercely creative team. Alan reveals how Airtable has evolved in customer perception, gained a competitive edge in collaboration and operations, and shares real-world examples of its impact—along with how customer feedback continually shapes their messaging.We also discuss:
In today’s episode, we’re joined by Alan Roll, Head of Brand Creative at Airtable. Alan’s journey from crafting narratives to leading innovation at Airtable is nothing short of inspiring. In a fast-paced market, he drives brand strategy through experiential content while leading a small but fiercely creative team. Alan reveals how Airtable has evolved in customer perception, gained a competitive edge in collaboration and operations, and shares real-world examples of its impact—along with how customer feedback continually shapes their messaging.We also discuss:
- How a lean, multifunctional team structure can drive collaboration and deliver impactful content
- The AI benefits for productivity and accuracy, but the value of human creativity is irreplaceable
- How shifting to a holistic brand approach can create a cohesive brand experience