Found Creating cookware that won't poison you with Jordan Nathan
Many pots and pans on the market are coated in teflon, a poisonous chemical that can be harmful when it gets too hot. Luckily, there is an answer on the market — Caraway, a home goods brand that touts itself as being non-toxic but still high quality. Jordan Nathan founded the company after his own experience with Teflon poisoning that left him searching for a better — and healthier option. On this week’s episode of Found, Dom and Becca are joined by Nathan to discuss how he built a brand around aesthetically pleasing non-toxic home goods as we continue to dive into DTC companies.
In this conversation they discussed:
- Why being the last brand to fundraise can be a benefit to the company
- Sticking to the plan to bring Caraway to retail
- The product launch failure that almost killed the company before it started
(0:00) Introduction
(3:36) Creating non-toxic cookware
(7:31) Launching the brand
(13:05) Caraway Brand Strategy
(16:44) Expanding to new categories
(20:49) Influencer marketing
(25:25) Product launch failures
(29:20) Host discussion
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each
Connect with us: