On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.

Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.

In this episode, you’ll learn:

How to make the transition from growth to revenue
Finding additional revenue opportunities beyond subscriptions
Tips for balancing brand awareness marketing and performance marketing

Links & Resources

Lisa Kennelly’s Links

Lisa’s LinkedIn
Follow Fishbrain on Twitter
Fishbrain’s website
Fishbrain Is on Instagram
Fishbrain’s Facebook page

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January 26, 2025 - Michael Weinstein | Russell Muirhead | Michael Albertus