Keep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:25) - Alex's top metric: Net Free Cash Flow.

(3:20) - Reality: 99% of businesses never get sold.

(4:24) - Entrepreneur mistake: Neglecting Net Free Cash Flow.

(5:49) - Net Free Cash Flow: Profit exceeding business needs.

(9:22) - Regular exposure to discounted risk: Operational Risk.

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ESG - funker det?