Record Super Bowl Viewership

The Super Bowl set a remarkable record with 126 million viewers, an achievement attributed to three main factors despite the game's lackluster excitement. Fox's first-time streaming of the event on Tubi significantly contributed to the record, as streaming audiences continue to grow annually. Additionally, Fox's strategic sale of Spanish language rights to NBC allowed multiple channels, including Fox de Portes, to broadcast the game, likely increasing viewership within the Spanish-speaking demographic. Finally, a change in Nielsen's counting of out-of-home audiences boosted the ratings, illustrating how adjustments in reporting methods can amplify viewer numbers for major televised events.