Billboard On The Record How Spotify Sees the Next Era of Music Streaming w/ Sam Duboff
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Oct 23, 2025 
Sam Duboff, Global Head of Marketing and Policy at Spotify, reveals the platform's ambitious transformation into a vibrant hub for artists and fans. He discusses Spotify's commitment to artist-first AI tools developed with industry consent, ensuring fair compensation and meaningful connections. Duboff also tackles spam and impersonation issues exacerbated by AI, and explains new rules to combat these challenges. The conversation dives into exciting features aimed at enhancing artist growth, like improved social listening and premium experiences, solidifying Spotify's role as a music industry leader.
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Artist-First AI Principles
- Spotify plans to build AI music tools in collaboration with labels and artists under four core principles: consent, choice, compensation, and deepening fan connections.
- Sam Duboff says the goal is artist-first AI that augments artist-fan relationships rather than replaces artists.
Require Opt-In Consent And Clear Monetization
- Use an opt-in, consent-based model so artists control how their work participates in AI tools.
- Ensure transparent monetization and crediting so rights holders are compensated for AI uses.
Protecting Platform Integrity
- Spotify will not police artistic creative choices but will act aggressively against spam, impersonation, and deception enabled by AI.
- Duboff frames platform protection as necessary to enable positive AI uses for artists and listeners.